From Digital Marketing to Coding - Meet Silvia

silvia photo 2.JPG

Silvia Del Corso

Mums in Tech Alum and Founder of PinkSEO Marketing

I was walking down the crowded hall at the Mums Enterprise Roadshow in London when I saw the desk of Mums in technology, organising tech courses for mums and coding lessons for beginners.

I'm a Digital Marketing and Search Engine Optimisation Freelancer and, as much as I love planning and executing campaigns and optimising web pages to Google's requirements, I always found coding scary. I used to have my developers fixing the code for SEO in the projects I was following, but so many times I didn't apply to digital marketing roles which listed, amongst their requirements, "Knowledge of HTML and CSS".

That day I went to Mums Enterprise, thinking about my working future, being a mother of two children who recently expatriated and needed my presence seriously, which reduced the possible choices in Digital Marketing and SEO, where 99% of jobs are in Agencies, from 9 to 5.

I'd been freelancing in Italy for 6 years before moving, in July 2016. I knew it was a very good solution for a mum, but our own family digital agency had just collapsed under the weight of unpaid bills, inefficient justice system and unfair taxation. Under the weight of it, also a bit of our emotional balance and a load of dreams crushed.

Starting to freelance again seemed scary, but that day, at Mums Enterprise, I felt tempted again. Mums in tech's desk made me think that maybe also HTML and CSS weren't impossible to grasp for me. So, in that very same day I “felt” the name how I wanted to rebrand my Business (PinkSEO, because I wanted to express that Search Engine Optimisation is something for women as good as for men, if not better, even if it's a male-dominated industry) and I tried my luck, giving my details in the hope to be selected as the lucky winner for a place in the next cohort.

Just imagine the happiness when June informed me that I had won. Within a few hours I received my first email from the adorable Yael, with all the information about the course.

The place the lessons were held in, Huckletree West, was also too amazing to be true. It's a young, colourful, creative co-working space, in which every Tuesday we felt so comfortable and relaxed, yet so inspired and focused, as we learnt HTML, CSS, Project Management, Agile, UX, thinking and developing our own projects.

My cohort just finished and I miss it already. We have created sweet bounds of friendship between course-mates which I hope that will last over the time. We also had precious networking opportunities, for which I won't ever thank June enough.

I managed to launch my site at the advertised deadline (Halloween), even if it costed me sleepless nights not to delay, while doing my MiT homework & project, managing my family needs and building PinkSEO.Marketing's site and social networks. I'm currently managing SEO, email marketing and social media management activities for freelancers and small businesses. I'm also having talks at events on different topics about Digital Marketing, since I discovered I enjoy them much. I found out that people love to be taught the basics of digital marketing, so that they can choose whether to do some of those activities themselves or to hire somebody do it for them, if they don't have time enough, but knowing at least what it is about. So I'm spending several hours training and coaching freelancers and business owners, as well as helping them hands-on with their projects. Being empowered to choose whether to do activities on their own or to ask someone for helping them, gives them the precious sense of independence and the power of deciding what to do with their own business in such as vital field as digital marketing and SEO are for businesses which have an online presence

I spend my days now networking, which I truly love, writing articles about Digital Marketing, improving my clients websites, letting them reach clients they would have never bee able to meet otherwise, showing their unique selling proposition on the web in the most engaging ways, winning their competitors in Google's ranking and getting a lot of business through conversion and traffic.

I was asked to provide digital marketing courses in a hybrid form (video-lesson+ interactive Skype call to ask me questions & to understand how to use the knowledge in each business). From 2018 I will open the first modules, according to the pre-bookings I receive: people are starting to register their interest now. I welcome cooperation and hands-on projects as much as training/advisory opportunities for next year. 

My deepest thanks to Mums in technology: all I've learnt is very useful and precious in my job! 

Negotiation Strategies for the “Anti-Negotiator”- by Alva Gardner-Perez


Guest blog by 

Alva Gardner-Perez

Musings on the joint event run by Mums in Tech and the Equal Pay Advocacy: ‘Believing Your Worth: The Art of Negotiation’ at The Club at The Ivy on 8th November.

Mums and Tech and Equal Pay Advisory bring together Industry experts who give tips the everyday person can use to bring out their inner negotiator and level the corporate playing field.

I like to think of myself as the anti-negotiator. This doesn’t mean that I am a timid or weak business woman, nor does it mean that I am passive or worth any less than my male colleagues. The fact is that negotiation makes me uncomfortable.

When I hear stories of life changing pay rises, great buys and the people who can negotiate their way out of the proverbial ‘paper bag’– I think of it as magic. To me it’s an elusive skill and state of mind that before Wednesday, 8th November 2017, I thought was out of my skill-set, capabilities, and future in business.  

On this day my professional and personal skills changed direction thanks to an event held at The Club at the Ivy hosted by Mums in Tech and the Equal Pay Advocacy: ‘Believing Your Worth: The Art of Negotiation’.

 Our panellists L-R: June Angelides, Charlotte Sweeney OBE, Tabitha Brear, Penny Haslam, Natalie Reynolds

 Our panellists L-R: June Angelides, Charlotte Sweeney OBE, Tabitha Brear, Penny Haslam, Natalie Reynolds

The event structure was unique, one part workshop the other panel – both full of great advice.  However, it was the panel and the advice given by panelists, including: Penny Haslam, Natalie Reynolds and Charlotte Sweeney, OBE (if you don’t know these names, I encourage that you do) that really steered my change, and being the anti-negotiator can no longer my reality or even an option. Despite the wealth of information shared on the day, I will focus on the 3 key lessons learned on the day.

The first ‘key’ to negotiation is to know and value your worth, or as Charlotte Sweeney, OBE states: “know what you are worth and when you are comfortable to walk away”.  Whilst I have always had confidence in my level of education, and the things that I have achieved in my career - after the first question posed to the panel, it became clear to me that I wasn’t insisting that people valued me as much as I valued myself . My problem: I was too trusting that the pay or salary I was given factored in that people were valuing me. The truth: people want to save money, and they will often undervalue you in the name of money, it is up to us to ask to be paid. Most important here, is the fact that we must not be desperate for perceived opportunities, but willing to take the huge step of walking away when those that we negotiate with do not exhibit a bit of flexibility.


The second ‘key’ to negotiation is to be mindful that for most people: negotiation is a skill to be developed.  Natalie Reynolds stated: “negotiation doesn’t come naturally to many “; she continued with the observation that “there are some people who are naturally confident and it’s important to know what to do with these natural skills”, this serves as a reminder that as much as not negotiating hurts, being misdirected and overconfident in negotiation also has a huge impact leading to alienation and failure. Reflecting on my negotiation style, or lack thereof, this key brought to light, a gap in business education - teaching negotiation skills. Perhaps, many women are like me – with a higher education degree in business, but not formally trained in negotiation – a skill that is increasingly revealing itself as just as important as the academic.  Perhaps addressing this hole in education can go a long way in addressing the gender pay gap in the future.


This leads me to the third and final ‘key’ to negotiation: don’t make negotiation personal and practice it often to make it work for you.  Penny Haslam said it best on the panel, when she said: “negotiation is a fun game to enjoy…and you should fake it til you make it.” To my professional persona: the world has always been black and white; in my adulthood/career “no” shifted from a word  to be challenged, to a barrier, something I accepted in order to be deemed ‘professional’ and ‘easy’ to work with. However, the event had me questioning: is this the right way? Now, I’d say no.  To develop confidence in negotiation, we need to make it something enjoyable and integral, and shed the fear that it makes us undesirable to work with. To do this, the key is to practice and practice until it’s a habit.  Like the panel host June Angelides said: “the more you persevere, the more you get accustomed to talking about what you want and go for it”.  I for one am incorporating the game of negotiation in my day, and have already tried it this past weekend during my usual jaunt to the farmer’s market. My overall savings: approximately £2.50 for the £25 I spent, but the lessons learned were priceless as I gained invaluable practice in shifting negotiation from a fear to a natural practice.


For my case, let’s see what the future brings, however, in terms of combatting the gender pay gap in business industries the panel and group agreed that the following changes could be met:

1.     Making negotiation a mandatory part of curriculum, from a young age with top-ups prior to and during the careers of women.

2.     Transparency about salaries in industry

3.     For those negotiating to be armed with information

4.     For negotiation to become a part of life and learning to get past no

All of the panelists have written amazing books that are definitely on my gift list this year.

Titles include:

Inclusive Leadership: The Definitive Guide to Developing and Executing an Impactful Diversity and Inclusion Strategy: - Locally and Globally – by: Charlotte Sweeney

We Have a Deal by: Natalie Reynolds

Mums in Tech x Matchesfashion: Fashion Recoded - guest blog

Guest writer: Raya Shaat

If you were in London the past weekend and you were hoping to attend a cool event, then you shouldn’t have missed this weekend’s Fashion Recoded event. Mums in Tech and Matchesfashion partnered up and hosted a wonderful morning that celebrated a group of wonderful and inspiring women. The event was hosted in The Shard, a beautiful and glamourous location, and it offered some insight for women, especially mums who are interested in fashion, technology, entrepreneurship and self-development.

Credit: Nuraan Ackers photography

Credit: Nuraan Ackers photography

The morning was kicked off with Michelle Kennedy, the CEO and co-founder of Peanut, an app that helps mums all over the world connect. Michelle talked about her journey of becoming the woman she is and how peanut came to life. She talked about the importance of having a support system, and the bravery to go after what you want. She encouraged women to help and support each other, and to take risks and not be afraid to ask people for help. She said, “It is by failing you find out what the right answer and solution is”. I couldn’t have said it any better. Next, we had Susan and Anna talk about their background and experience, and gave us some insight to the wonderful world of MatchesFashion.

Left to right: Lisa Williams, Dolly Jones, Sara Feldman, June Angelides, Michelle Kennedy

Left to right: Lisa Williams, Dolly Jones, Sara Feldman, June Angelides, Michelle Kennedy

We then had Sara Feldman, a Psychotherapist and a Mindfulness expert talk about the importance of taking care of ourselves, physically and mentally. She guided the attendees through a mindfulness exercise and demonstrated and presented us with a quick and easy way to unwind. She said, “Practicing mindfulness help us with regulating our emotions and feelings”, which is something that is extremely important for everyone, especially for mums, who often forget to take a minute for themselves.  We then had Tara Clarkson from Matchesfashion who provided the audience with great CV and interview tips and hacks.

Panel discussion with Dolly Jones, Vicky Ashley, June Angelides and Lisa Williams

Panel discussion with Dolly Jones, Vicky Ashley, June Angelides and Lisa Williams

Finally, we had the lovely Lisa Williams- editor and Co-founder of Tantrum XYZ, host an inspiring Panel that featured Dolly Jones- Digital Strategy Director, Conde Nast Digital, June Angelides- CEO and Founder of Mums in Tech, and Vicky Ashley- The Head of People at Matchesfashion. The panel was as impressive and inspiring as the women it featured. They shared their wisdom and knowledge and talked about their journeys. They gladly accepted questions from the audience afterwards and left most of us eager to go out there and chase after our dreams.


I certainly was so inspired by not only the women who spoke at the event, but also by the ones who attended it. I got to meet and talk to some ambitious and impressive women from different walks of life. It was so nice and refreshing to see all these women gather in one place to learn from one another and support each other. I was also happy to hear about upcoming events for women that a learning and supportive environment for women. So make sure to keep an eye out and attend future events!

The Mums in Tech team would like to thank the team at Matchesfashion for a truly memorable morning!

Left to right: Dolly Jones, June Angelides, Lisa Williams, Tara Clarkson, Ana Pidgurska, Vicky Ashley, Tara Clarkson

Left to right: Dolly Jones, June Angelides, Lisa Williams, Tara Clarkson, Ana Pidgurska, Vicky Ashley, Tara Clarkson


Credit: Nuraan Ackers photography

Credit: Nuraan Ackers photography

The Women Sending the Elevator Back Down: Mums in Tech & The Club at the Ivy partner to empower mothers in the workplace

Last Thursday, over 75 leading women representing a multitude of industries, joined Mums in Tech and The Club at the Ivy for the first in a series of breakfast speaker events centred on empowering mothers in the workplace, with the panel event: “My mentor – the Women Sending the Elevator Back Down”. 

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Mums in Tech & RADA in Business Debut Course for Women Returning to Work: “Return to Work with Impact and Influence” takes place 1st and 2nd August, supported by techUK

Mums in Tech is pleased to announce their returners to work programme designed and operated with RADA in Business, and supported by techUK. The programme is focused on developing the confidence and leadership skills of women returning to part-time or full-time work after career breaks.

A recent study released by Hatch UK included worrying statistics about the silent crisis plaguing women returning to work after career breaks, including:

·       60% of returning mothers feel less or no confidence when coming back to work

·       14% of women take a cut in responsibility at work after their maternity leave

·       Only 16% of women’s careers have progressed since having children

The aim of the two day course is to help women overcome the challenges they face when they return to work by developing tools, skills and strategies to help them perform in the work environment and to help them be the best version of themselves.

June Angelides, founder of Mums in Technology, says: “Looking back at my career, I can think of numerous instances where having the tools to confidently voice my opinions or ask for a pay rise would have been invaluable. 

After kids, it's normal for your confidence to take a dip, regardless of your level of seniority. We want to make sure we are seeing more women heading for the boardroom and taking up their seats.”

With the help of sponsors, Mums in Tech are able to offer 50% scholarships (worth £1,100) for the inaugural programme, which takes place at RADA Studios on 1-2 August 2017.

Jaqueline de Rojas,president of techUK who are supporting this endeavour, says: “Who wouldn't want to learn how to access confidence, create positive energy and assume a position of command through small changes that make a huge impact?

These are just a few of the practical techniques I took away from my recent RADA in Business experience. For women returners, this course created by Mums In Technology, RADA in Business and techUK, is invaluable. I am so struck by the words of Christine Lagarde: "Powerful women don't get there by accident."


For further information and to apply for the course visit:

For media enquiries please contact:

 Jessica Akintoye:

Alva Perez:


Join the conversation:

Follow – @MumsinTech @techUK on Twitter and Instagram, and @RADA_London on Twitter or RADA in Business on LinkedIn.



About Mums in Technology:
Mums in Technology trains women in foundational coding skills and tech literacy during the maternity period within a child-inclusive, parent-friendly learning environment. By removing childcare obstacles and challenging cultural perceptions of motherhood, we empower women to envision new possibilities for their futures, while diversifying the talent pool and driving economic growth. Learn more at:

About RADA in Business:

Established in 2001, RADA in Business is the commercial subsidiary of RADA that transfers the unrivalled actor training disciplines taught at the academy to the workplace. RADA in Business offers the unique skills, assets and experience of the Royal Academy of Dramatic Art to train and inspire individual, institutional and corporate clients. We offer a wide variety of personal development courses, one-to-one performance coaching and team development experiences working with world leading communications tutors with professional backgrounds in the performing arts.

About techUK:

techUK represents the companies and technologies that are defining today the world that we will live in tomorrow. More than 950 companies are members of techUK. Collectively they employ approximately 700,000 people, about half of all tech sector jobs in the UK. These companies range from leading FTSE 100 companies to new innovative start-ups. The majority of our members are small and medium-sized businesses.

techUK is committed to helping its members grow, by:

• Developing markets

• Developing relationships and networks

• Reducing business costs

• Reducing business risks.

June Talks to Virginia Dooley - The Mums in Tech Exclusive Interview

Virginia Dooley is a visionary, problem solver, serial entrepreneur, developer as well as Mum to two adorable boys. Virginia moved to the UK with her family from New York with her sights set on getting stuck into the tech world. She took a course with Mums in Tech and hasn't looked back since.

I spoke to her to find out what she's been up to on Indiegogo!

What's been the highlight of crowdfunding for The Rise?

Exceeding our 48 hour funding goal and trending on Indiegogo. That blew me away. I was hopeful and positive from the moment we launched, but still terrified. In that moment, we all felt really loved and supported.

How did it fit in with Motherhood? Tell us your hacks!


Virginia Dooley - Founder, The Rise

Ask for help! I'm the first to admit that I can't juggle mom and boss 100% of the time. For the days/weeks I knew I would be super busy and stressed, I made sure there was something special planned for the kids. I made sure that I spent at least one afternoon with each of them solo and then worked after bedtime.

How have you managed it working with a remote team?

It's not been easy - things that would have taken 5 minutes if we had been in the same room together usually took 3x as long to resolve. However, it was useful to have several time zones covered between us and I imagine that it will be useful going forward as well as we aim to design an awesome customer experience.

How are the artisans feeling and how have you kept them updated?

We've made two artisan visits this month to Guatemala and Morocco. They are excited and love the challenge that our collection presents. We are trying to push design boundaries in the artisan sector and they are totally up for it. It's been amazing to get to know them each on a personal level; I can't wait to build that force of connection with our customers.

You've got 4 days to go! What message would you like to give to people hearing about The Rise for the first time?

We have some great deals, lifetime discounts and a contest on our Indiegogo campaign so don't wait!



Happity is Hiring!


Mums in Tech Alumni Sara Tateno is hiring a Data Manager for her startup Happity!

Flexible Work From Home Opportunity - Data Manager (10-20 hours / week)

Would you like to join our dynamic team of parents who work together in remote and flexible roles? Our company is called ‘Happity’ - a modern web platform for finding local baby and toddler classes. Our mission is to help make life easier in those early days of parenthood, and to prove flexible working works whilst we’re at it. Just because we love being parents, doesn’t mean it’s all we want to be.

You will be working directly with the founder of Happity, and ideally, you’re someone who has the potential to grow with the role as the business expands. You’re interested in being part of the early stages of our startup journey and you want to make a positive difference in the world. This role requires an average of 15 hours per week, with flexibility to vary hours depending on work requirements and life.

You will primarily be responsible for:-

  • assessing new listings submitted to the platform

  • researching and entering accurate information

  • editing and actively managing our data to ensure high quality information

Additional opportunities include:-

  • owning the overall process - from lead generation to completed listings

  • providing feedback to improve the design of the system itself

  • playing a role in recruiting and managing others as the team expands

You’ll need to be proactive, a really strong communicator and not afraid to get stuck in! We’re a friendly and diverse bunch looking for good people who share our values.

Start: 10 April 2017

Commitment: 6 month contract with potential to extend into a continuing post

Pay: £8-12 per hour, depending on candidate.

Skills and knowledge required:-

  • Attention to detail

  • Able to assess and summarise information effectively

  • Excellent communication and good written English

  • Comfortable using spreadsheets

  • Familiar with the market for baby and toddler classes

To apply, please email with your CV (or a LinkedIn profile) and a short covering email (max 500 words).

Closing date: 27 March 2017


  1. We are an equal opportunities employer and welcome people from all genders, ethnic and social backgrounds to apply.

  2. You must have the right to work in the UK

  3. As this is a remote role, you will need access to a laptop / PC with a high speed internet connection and be able to check in with the team on a Tuesday morning. The rest of your hours can be worked across the week largely as you choose.

Find out more about us here:

If you’re not applying but know someone who would be great for this job - please share!

Job Ref: 2001MIT

Cubetto meets the #mumsintech kids

Last week we had a new addition to our household and here's a few reasons I'm excited!

Getting the kids to play together is usually tricky

My son is 4 and a half and my daughter is about to turn 2, so finding an activity that can keep them both engaged can be a bit tricky. However, when my son opened up Cubetto, he was full of questions - "What does it do?", "Does it talk?" My daughter was also very intrigued and stayed close by to observe the setting up process.

The kids getting to know their new friend, Cubetto!

The kids getting to know their new friend, Cubetto!

It's quite intuitive

With most technological toys, I often worry as a parent that because we are so busy we don't get the full use of a lot of devices. I never usually have the time to read a manual. I loved that I didn't really need to explain too much to the kids because the colours and the patterns drew their attention.

Ivy enjoying the cubetto story

Ivy enjoying the cubetto story

You can combine learning about logic and coding with the spirit of imagination!

Encouraging creativity and free play is very important to me as I want my kids to learn to think outside the box. I asked them where they would like Cubetto to go and they said, "To visit the dolls' house". I thought that this was very interesting that they were not confining their play to the mat and were in fact going to set Cubetto off on various journeys of their own. 

It's also extremely wonderful to see my daughter well and truly embarking on her "First steps to coding". 

Taking turns to send Cubetto off!

Taking turns to send Cubetto off!

We are very excited to be backing the #CodingGirls campaign and can't wait to see the different ways cubetto will be experienced by both girls and boys on the Mums in Tech courses as well as their parents. Who knows, Cubetto might be sent on a mission round one of our corporate partners' offices. Watch this space! 

Mums in Tech are looking for a Programmes Manager to join our team!

Join a company where you are encouraged to bring your whole self to work.

Mums in Tech are looking for a Programmes Manager to join our team!

Start date: 10th April 2017

Applications open date: At least until the 31st March 2017 (open until we find the right person)

Salary: We have a budget of £27K (pro-rata) for this role

Commitment: 6-month Fixed Term Contract. We are looking for an individual who can commit to the role for a minimum of 3 months.            

Mums in Tech runs a practical, outcomes-focused course in a baby-friendly environment for new mums (on maternity leave as well as those on extended leave) who want to explore the world of tech, whether that be in coding and software development, or broader tech sector skills and languages such as product roadmapping and agile methodologies.  We offer a safe, non-judgemental space to learn and a network of truly inspiring individuals.

What drives us

Inclusion // Equality // Breaking down Barriers

Since our first pilot programme in September 2015, we have taught over 130 women to date, partnered with leading corporates and have heard great success stories from participants.

You can find out more about us on our website -

The role:

This is a junior-mid level role and would suit an individual who's worked in a company or startup before. You don’t need to have worked in tech - rather we're looking for someone who can demonstrate they have the abilities required for the job.

The role is busy and varied; you’ll lead a range of activities. These can include:

  • Course management and curriculum development

  • Events management

  • Day to day operations management and cost and revenue reporting

  • Alumni engagement strategy creation

  • Managing relationships and communications with the various individuals we work with (including instructors, alumni, students, nannies and corporate partners)

  • Working alongside the Mums in Tech CEO on sponsorship and exploring other revenue generating activities.

The job is full-time and based at our offices in Central London (Zone 1). Travel will be required to venues where we are running our courses. Our usual working day is 8 hours (including 1 hour for lunch), and we are happy to support flexible approaches to work.

You will have the opportunity to attend training events and receive mentorship from our amazing team members. We are lucky to have a fantastic network which you can learn so much from.

Our ideal candidate:


  • Organised, diligent, and hard-working, a self-sufficient and motivated initiative-taker. We’re constantly improving and growing the company, so we’re looking for someone who not only does the job required but also likes to put forward new ideas and improve the way we do things.

  • You’ll be engaged with the Mums in Tech mission and interested in startups, coding and tech.

  • Skills-wise, you don’t have to know how to code already (although if you don’t know already, you’ll need to want to learn when you join). You should have a working knowledge of Microsoft Office programmes such as Word, PowerPoint and Excel. You’ll be a fast learner who is willing to explore tools such as Slack, Trello and Zoho if you’re not already familiar with these.

  • You’ll be someone who works well in a team but can also make decisions independently seeking support when required.  

  • You’ll be great at building and developing relationships with a whole range of stakeholders. You’ll be skilled at adapting to the communication styles and needs of our various partners while maintaining our ethos and core values.

  • We have lots of little people around during our workshops and events - you’ll be someone who gets on well with babies and children and makes everyone feel comfortable.


  • Knowledge of Google drive/docs, as well as e-marketing tools such as Twitter and its tools, Instagram, Facebook, MailChimp.

  • Any previous coding/programming experience, as well as an interest in social enterprise and business development.

  • Any events management or operations management experience.

What is in it for you:

You’ll get to join a community of genuinely nice people. The team consists of June, Liz, Virginia, Rashmi and Jessica, all whom work flexibly. Working with us will be like hanging out with friends and building a business we believe will change the world. We love the occasional team lunch and will value your opinion. Can’t wait to meet you!

Other points worth noting:

We are an equal opportunities employer and welcome people from all genders, ethnic and social backgrounds to apply.

Tools/platforms we use: Google (docs, drive, hangout etc.). Mailchimp, MS Office (PowerPoint, Word, Excel), Social Media (Facebook, Twitter, LinkedIn), Trello, Slack, Squarespace, Zoho.

All applicants should have the right to live and work in the UK.

The interview process will usually be as follows:

1.     You apply with a cover letter and CV to

2.     We confirm within 14 days if we would like to proceed with your application. Those selected are invited for a short skype/phone interview (cir. 10-20 mins).

3.     We then select a few individuals for 1 hour in-person chat including a short task you will have been asked to prepare for at home.

4.     Those selected from the first in-person interview may then be invited to a second chat in person prior to final selection.

5.     The person selected will then be made a formal offer.

6.     The role will start on 10th April 2017.  



Private screening of 'Hidden Figures' for International Women's Day!

Thank you to all our guests that attended the screening yesterday. We are incredibly honoured that you took time out of your saturday to spend time with us watching a hugely impactful film. For those that we were unable to attend, we missed you and hope you will join us at a future event.

Here are some of our favourite quotes!

Karl Zielinski: And I'm a Polish Jew whose parents died in a Nazi prison camp. Now I'm standing beneath a spaceship that's going to carry an astronaut to the stars. I think we can say we are living the impossible. Let me ask you, if you were a white male, would you wish to be an engineer? 

Mary Jackson: I wouldn't have to. I'd already be one.

Mary Jackson: I plan on being an engineer at NASA, but I can't do that without taking them classes at that all-white high school, and I can't change the color of my skin. So I have no choice, but to be the first, which I can't do without you, sir. Your honor, out of all the cases you gon hear today, which one is gon matter hundred years from now? Which one is gon make you the first?

Katherine Johnson: So yes, they let women do some things at NASA, Mr. Johnson. And it's not because we wear skirts. It's because we wear glasses. Have a good day.

We all left the film feeling inspired and ready to be #BoldForChange. Change starts with one person and we can all be that one person. Challenge the status quo, stand up for a colleague, be the voice of reason, dream big and things will change.

Our event was captured by the wonderful Annelie from Anneliepop photography and you can contact Annelie if you would like to get some pictures for personal use or in publications.

Again, huge thanks to our sponsors Silicon Valley Bank and our event partner UN Women for making it such a huge success.

Have a lovely weekend!

June & the Mums in Tech team :-) 

*quotes sourced from


#BeBoldForChange? Then be a #MumInTech

#BeBoldForChange? Then be a #MumInTech

On the eve of IWD2017, I’ve had the honour of joining Mums In Technology to celebrate a new cohort of women graduating from the baby-friendly coding school — the very place where my own learn-to-code journey began just 18 months ago.

As a young woman, I pretty much thought gender inequality was something we’d very nearly busted — as girls we were raised to have ambition, to pursue our goals and achieve. In my early career, that was true. I never thought twice about competing with male counterparts. I wanted to be top of the game. Sure I could see there weren’t many female leaders around, but hey — things are changing and we’re a new generation, right?! But it wasn’t long before motherhood was on the cards. And then I understood. Nothing has changed...

Read More

"My Power is Coding": June Angelides for Lancome

I am proud to be one of the 40 powerful women celebrated by @Lancomeofficial for their new #ultrawear foundation – now in 40 shades #myshademypower #ultrawear"


Virginia Dooley

Hello, I am Virginia Dooley, A freelance developer and consultant for businesses and non-profits with a social mission. From building the web to empowering girls and women, I love to connect the dots. I can help you harness technology to increase your exposure and impact.

'She’s been life changing': Why female mentors matter in tech'

Today, founder June Angelides was quoted in the Guardian regarding the importance of her mentor, Amali de Alwis, in her journey to create Mums in Technology. 

June Angelides and Amali Alwas
June Angelides decided to find a mentor when she was on maternity leave with her second child. Working in the entrepreneur arm of Silicon Valley bank in London, she felt established in the industry yet worried about slipping behind. “I had a drop in confidence after my first child because things move on so quickly,” she recalls. “Having a baby makes it difficult to network in the same way – you can’t just join everyone for drinks and you also worry that people will see you as less committed.” She decided that learning to code could give her an advantage when she returned from leave, as she’d be able to “speak to startup founders on their level”.

She found Amali de Alwis, chief executive of Code First: Girls, a coding school that aims to get more women into tech, through a Google search and messaged her to ask if she would like to meet for coffee. “I was too old to do her courses but was keen to see if she could help me in any way. She asked me lots of open-ended questions and helped open up exactly what I wanted to do and why. She then suggested that, as I hadn’t been able to find a course that was right for me, I set one up myself.”

The result was Angelides’ company, Mums in Technology, which runs coding classes that women can bring babies to. “Amali opened up her network to me and was so generous with contacts. She started unofficially mentoring me immediately – she didn’t hold my hand too much, I’d go off and do things and she’d then review them. She’s been life changing.” Angelides also turned to de Alwis when deciding whether to return to work or pursue her business full-time – she chose the latter.

It’s almost like having an agent – someone who keeps an ear out and looks for opportunities for you
From de Alwis’s perspective, her own experience of being mentored – by the woman who hired her in her previous role – has helped her understand what works and what doesn’t. “I meet a lot of people for coffee but I don’t end up mentoring everyone – it’s a very organic thing,” she explains. “One of the biggest challenges for women is having the confidence to enter into leadership roles or entrepreneurship. That’s where role models come in – it’s good to see people’s career road maps.”

Virginia Dooley

Hello, I am Virginia Dooley, A freelance developer and consultant for businesses and non-profits with a social mission. From building the web to empowering girls and women, I love to connect the dots. I can help you harness technology to increase your exposure and impact.

Women in Finance Summit 2017

Women in Finance Summit 2017

A One-Day Conference

24th January 2017

Bloomberg offices, London

Mums in Technology is partnering with City and Financial Global to offer a discount for this event.

20% discount code below

This conference will review the practical aspects of implementing HM Treasury’s Charter on Women in Finance Services, as well as promote effective corporate strategies for creating gender diversity at all levels of leadership. Its interactive format will offer attendees an opportunity to have a diverse and well-informed dialogue about the progression of women into senior roles in the financial services sector by focusing on the executive pipeline and the mid-tier level.

Our exclusive speaker line-up includes:

 Simon Kirby MP, Economic Secretary, HM Treasury

 Jayne-Anne Gadhia, CEO, Virgin Money

 Amanda Pullinger, CEO, 100 Women in Finance

 Elin Hurvenes, Founder & Chair, Professional Boards Forum AS

 Janet Thomas, President, WIBF

 Helena Morrissey CBE, Chair, Newton, Chair of The Investment Association (IA) and Founder

30% Club

 Simon Lewis OBE, CEO, AFME

 Huw Evans, Director General, ABI

 Megan Butler, Director of Supervision – Investment, Wholesale and Specialist, & Member of

The Executive Committee, FCA

 Carolanne Minashi, Managing Director & Global Head of Diversity & Inclusion, UBS

 Angela Sun, Head of Strategy and Corporate Development, Bloomberg

 Sarah Morris, Group Chief People Officer, Aviva

 Melanie Richards, A Founder Member, The 30 % Club Steering Committee & Vice Chair,


 Marjorie Strachan, Global Head of Inclusion, RBS

 Jacqueline de Rojas, President, Tech UK & Executive Vice President Northern Europe, Sage

 Claire Cockerton, CEO, Plexal

 Diane Côté, Group Chief Risk Officer, London Stock Exchange Group

 Vivienne Artz, Managing Director, Citigroup, Co-Chair and Steering Committee, City Women

Network London & Champion for Women, The 19th Women in Banking and Finance and

Finance Awards for Achievement

 Kate Grussing, Managing Director, Sapphire Partners

 Anna Janczak, Head of Diversity and Inclusion, Prudential

 Susanne Chishti, CEO & Founder, FINTECH Circle

 Heather Jackson, Founder & Chair An Inspirational Journey; Boards Trustee, Employers

Network for Equality & Inclusion

 Laura Bailey, CEO & Co-Founder, Zerado & Women in Fintech 2016 Powerlist

Key topics are:

 What is the UK Government’s strategy for ensuring that the potential of women in the

boardroom and in the senior management of the financial services industry is being


 Enhancing female leadership, empowering productivity and harnessing the talents of

women in financial services

 Reviewing European approaches to tackle the underrepresentation of women at the top of

regional businesses

 Forging the path to greater diversity. Is your firm’s diversity programme making an essential

contribution to the career progression of women in your organisation? How will Brexit affect

gender diversity in the City?

 Creating a framework in your company for successful delivery of your women’s talent

strategy: key considerations for the financial services sector

 What are the key components to a successful career in the financial services industry?

Insights from successful women in the financial services world

As demand for attendance at the event is likely to be high, early booking is recommended.

The full event programme and confirmed speakers can be viewed on the event website by clicking

the link below.


Delegate Fee: £595 + VAT. Discounted fee with code: £476.00 + VAT

Use code WIF1MT at the submit payment stage if booking online or email or telephone +44 (0) 1932 340115 quoting the code in either



(Includes speaker list, programme, registration fees etc.)

Virginia Dooley

Hello, I am Virginia Dooley, A freelance developer and consultant for businesses and non-profits with a social mission. From building the web to empowering girls and women, I love to connect the dots. I can help you harness technology to increase your exposure and impact.

Harvey Nash interviews Mums in Technology founder, June Angelides in it's latest Tech Talks series! The show has featured tech leaders from Shazam and News UK.

Virginia Dooley

Hello, I am Virginia Dooley, A freelance developer and consultant for businesses and non-profits with a social mission. From building the web to empowering girls and women, I love to connect the dots. I can help you harness technology to increase your exposure and impact.